The frog behind the pond.

Before there was Fred’s Pond, there was just Fred. 💚

Our love for this little guy inspired the name, the colors, the pond, and eventually the entire world you see here. What started as something we loved became something we wanted to share with everyone.

Built by two people with one very squishy idea.

Fred’s Pond was created by Valentina & Palmer from a shared love for cute things, collecting, and finding those little things that can instantly make your day better.

We wanted to build more than a store. We wanted Fred’s Pond to feel like its own tiny world — somewhere every squishy has a personality, every collection has a story, and there’s always a new friend waiting around the pond.

We’re still growing the pond one friend at a time.
Thanks for being here at the beginning. 💚